The best brands speak with one distinctive voice. There are many new ways to communicate your brand message. Now, more than ever, it is crucial to stay consistent whether on the web, in a tweet, press release, advertising, or even speaking with a colleague.

Giving them something to talk about is all about being memorable, identifiable, and centered on the consumer. Each time an audience is exposed to your brand it is an opportunity to create a buzz, inform, and inspire people to spread the word. A memorable message cultivates with repetition – taking on a life of its own.

When creating a message use words that resonate meaning with the audience. Customers will expand on the message with layers of their own experience. Being clear and to the point is a ‘no brainer’ – we all know how much spare time we have these days… less is more.

The commitment to a message must be long term so that the water has time to absorb into the sponge, so to speak. A well thought out message starts with an integrated communications strategy, requiring content and design to work together in perfect harmony, differentiating the brand.