Chances are if you aren’t in the design world you may not have heard of the term Favicon – but you have definitely come across them while surfing the web.
 
They are the miniature company logos that appear on the left hand side of a web browser’s address bar. The 16 x 16 pixel icon is probably the smallest you will ever visibly see a logo. Favicons attract attention and act as a mini storefront for your web address.

Favicons are also visible next to the web page’s name in a web user’s list of bookmarks – therefore making your company name stand out from the rest.
Why not use every available space to showcase your brand identity? Plus, they look pretty cool too.