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Brand Analysis Form
First Name:
*
Last Name:
Company:
Job Title:
Email Address:
*
Phone number:
Describe your business and industry:
How is your brand currently perceived in the marketplace?:
Who are your competitors? What are they known for and what is there market position?:
What separates you from the competition?:
List 3 companies you look up to as “business role models” and why.:
Do you have a defined brand message or mission statement?:
What are your top 5 frustrations with your current brand identity?:
What kind of experience do you want the customer to have when buying or using your services?:
If a customer were to refer your services or product through word of mouth, what would you want them to say?:
Describe your target audience
Age Group:
20
25
35
45
55
Gender:
Male
Female
Work status:
Business
Professional
Retired
Single
Married
Family
Other:
Geographically – where are your target markets?:
Are there any new markets you would like to break into or gain awareness from?:
Additional Notes: