Clear Directions

Brandroom was consulted and retained to create the brand launch for Clear Directions, a  consulting and life coaching business. Once the desired audience was established, Brandroom executed a strategy around the company’s unique, holistic approach to coaching.

The firm started with extensive market research and designed a logo that would, over time, become a strong and recognizable brandmark. The tree is a symbol of life, stability and growth – reflecting key elements from Clear Directions core value system. The strongest part of the symbol starts in the root with a bold arrow pointing upwards – offering a clear direction in life and in business.

Unlike most logos, this particular brandmark leant itself to a multi-colour system. The bright palette reflects spirituality, life, and emotion. The collateral package followed through on the same colour scheme, creating an overall warmth and welcoming to the companies new identity.