Rhys Jones

Rhys Jones started out as an entrepreneurial real estate sales agent. Royal LePage soon noticed the Jones potential and approached him about heading up a team of representatives under the Jones name. The business was transitioning into a conglomerate of associates and the brand identity needed to evolve as well.

Brandroom was hired to create a stand-out logo and collateral system that would attract big spenders in a tough economic marketplace.

After testing out a number of strategic ideas – Brandroom landed on the iconic horse chess piece to drive the rest of the identity system. Once a stylized horse was illustrated for the logo, a tagline “Helping you through every move” was created to accompany the strong brand mark.

The identity was communicated through a clean advertising campaign, separating itself from all the busy real estate ads and catching the attention of potential buyers. After the campaign was in effect for 6 months – the buzz and amount of visitors to the website went up by 35%. Templates were created for the administrative staff to make sure the brand stayed consistent through every consumer touchpoint.