Tobiano

The agency was hired to create and manage a brand launch for Tobiano, a resort style golf course in Kamloops BC.

The first objective was to capture the attention of the media - in turn creating a buzz to local and regional markets by showcasing the stunning views and landscape of the beautifully designed Thomas McBroom course.  On top of attracting golfers, our secondary mission was to intrigue families who would want to stay, buy a home and invest in the Tobiano lifestyle and community.

It was critical to differentiate Tobiano as a premier golf facility, accompanied by an urban community in the making. We positioned the course as “a place like no other” – backing up our brand message with unique aerial photography showcasing the undulating terrain, hoodos, and lake views that stretch as far as the eye can see. A strategic photo driven advertising campaign was put together to attract the attention of golfers, home buyers, and media across Canada.

By the end of our term with Tobiano we had successfully won Best New Course in Canada by not only SCOREGolf  but Golf Digest as well.